The Positioners Inc.

Carpet and Duct Cleaning by Steam Canada

Positioners Inc. — Sat, 05 Jun 2021 15:50:24 +0000

Positioners Inc. has contracted Steam Canada to provide Carpet and Duct Cleaning services to us.

Steam Canada has been in operation for over 40 years providing Carpet, Upholstery & Duct Cleaning in Southern Ontario. Our expert technicians guarantee our work 100%. We are based in London Ontario, and service the surrounding areas extending to Kitchener / Waterloo through Hamilton / Niagara in the east and Chatham / Windsor / Sarnia in the west.

The post Carpet and Duct Cleaning by Steam Canada first appeared on The Positioners Inc..

Digital Marketing is Time Consuming

Positioners Inc. — Mon, 15 May 2017 20:54:10 +0000

Digital Marketing done properly is time consuming!

Many small and medium sized Enterprises face the challenge of trying to run a comprehensive digital marketing strategy but it is time consuming and when considering some of the options I have listed below it can be a little overwhelming!

1. Big Data (including market and customer insight and predictive analytics)
2. Content marketing Communities (Branded niche or vertical communities)
3. Conversion rate optimisation (CRO) / improving website experiences
4. Display (Banners on publishers, ad networks social media including
retargeting and programmatic)
5. Internet of Things (IoT) marketing applications
6. Marketing Automation (incl CRM, behavioural Email marketing and web
personalisation)
7. Mobile marketing (Mobile advertising, site development and apps)
8. Paid search marketing, e.g. Google AdWords Pay Per Click
9. Online PR (including influencer outreach)
10. Partnerships including affiliate and co-marketing
11. Search Engine Optimisation (SEO or organic search)
12. Social media marketing including Social CRM and Social Customer Care
13. Wearables (e.g. Apple Watch, activity trackers, augmented reality)

If the above list leaves your head spinning please realize you are not alone. I suggest to look for a company that is small enough to be nimble and responsive to your needs treating you like a valued client, and not just a tiny minnow in the ocean.

The post Digital Marketing is Time Consuming first appeared on The Positioners Inc..

Traditional Backup vs. Intelligent Business Continuity

Positioners Inc. — Fri, 01 Aug 2014 03:53:29 +0000

Traditional backup methods such as tape, disk, and strict NAS devices are no longer sufficient. In fact, leading edge business owners are finding them unacceptable. Technological innovations have set new solution standard: Intelligent Business Continuity, going beyond data protection; delivering automated assurance, continuous protection, secured storage, and instant recovery.

TRADITIONAL BACKUP	INTELLIGENT BUSINESS CONTINUITY
Can take weeks to data after a disaster occurs recover	Downtime after a disaster is reduced to hours, minutes, or even seconds
High risk for human error due to heavy manual administration: 60% of on-site disasters are due to human error	Full automation backup process—very little manual management required
Difficult to test if a backup is working properly	Automated screenshots are taken and reported to ensure each backup was successful and can be booted at anytime
Time consuming and expensive to make copies of backups or to store backups in multiple locations	Each backup is saved in multiple locations: local appliance and bi-coastal data centers
Backup speeds are slower	Quick and efficient transferring of files to off-site data centers, even with low bandwidth or busy network environments. Critical data can be prioritized to be transferred off-site first
Physical to virtual conversions can be time consuming and have a high failure rate	Incremental backups can be instantly virtualized, rather than the entire backup chain
No redundant backups in multiple locations, leaving high risk for original backup systems to be destroyed	Eliminates downtime in the event of a disaster by allowing your business to run off the secure cloud
Limited options for encrypting data, may not pass industry regulations (i.e., HIPAA, SOX)	AES 256 and SSL key-based encryption ensures data is safe and meets industry regulations (ie. HIPAA, SOX)
When recovering data, tape failure rates exceed 50%	Minimal risk of corrupted backups or data loss
Potential for theft of loss of media	Off-site backups stored in SSAE 16 data centers

1 Acronis Global DR Index 2012

The post Traditional Backup vs. Intelligent Business Continuity first appeared on The Positioners Inc..